THEIR NAME IS IVORS; THEY'RE REVENUE DRIVERS

Songwriters and artists in the U.K. and U.S. have backed a new campaign from The Ivors Academy, #PaySongwriters, that is asking labels to pay writers a minimum daily allowance and offer at least four points on master recordings from the label's share.

Three hundred writers, along with SONA and artist org The 100 Percenters, have signed an open letter to record labels asking for a minimum daily allowance of £75 ($120) to each songwriter working with an artist, to cover expenses, in addition to points. The letter says the per diem would be non-recoupable from the artist share and that points should be on net revenue and shared among the non-performing songwriters on a record.

Supporters include MNEK, Amy Wadge (pictured), Ross Golan, Fred Gibson, Mikkel Eriksen of Stargate, Paloma Faith, Savan Kotecha, Jess Glynne, Jimmy Hogarth, Jin Jin, Ina Wroldsen, Tre Jean-Marie and Iain James.

The letter argues that songwriters invest in artists and emerging talent by spending time in the studio providing direction, inspiration and development at their own risk and often for no return. Unlike a label, a songwriter does not have the same means to absorb these costs, they contend, and coupled with the inadequate revenues songwriters receive through streaming, the risks and rewards writers face need to be rebalanced.

According to the Ivors, providing writers with a daily allowance and additional points on the master are immediate steps labels can take to support, and invest in, creativity. The #PaySongwriters campaign arrives as the U.K.'s inquiry into the economics of streaming concludes, with recommendations for reform expected soon.

“We know we have to fix streaming so it’s fair, transparent and sustains the careers of the people that create the music we love,” Helienne Lindvall, Chair of The Ivors Academy’s Songwriter Committee, said. “Structural reform is needed now more than ever, but there are a few quick and easy measures that could help songwriters get by until such time as reform is achieved. While labels enjoy record revenues from streaming, songwriters are struggling to pay the rent. The #PaySongwriters campaign provides simple ways for the labels to support songwriters when it’s needed most.”