GAME ON FOR SAWYER AT UTA

Veteran music exec Geoff Sawyer has joined UTA as an agent in its video-games division. In his newly created role, he will focus on collaborations between UTA's music clients and the gaming industry.

Sawyer will be based in Los Angeles and will report to Ophir Lupu, UTA Partner and Head of Video Games.

Most recently, Sawyer served as Red Bull’s Director of Global Music Services, where he oversaw the team responsible for music solutions for the entire company, which included being Creative Director of the Red Bull Audio Library. He also produced thousands of original songs for the "Sounds of Red Bull" catalog.

“Geoff has an unparalleled reputation for facilitating successful connections between recording artists, brands and media networks,” said Lupu. “As gaming continues to cement itself as a critical component of pop culture, we believe that the number of meaningful collaborations for musicians will continue to increase and Geoff’s expertise will be invaluable in finding these new opportunities for our clients. We are thrilled to welcome him to UTA.”

“The line separating gaming and the entertainment industry is disappearing completely.” added Sawyer. “And the symbiotic relationship between games and music stands to deepen greatly as technology advances and audiences converge. I am elated to join the legendary team at UTA and to serve our incredible music clients with opportunities previously unconceived.”