Verzuz has a new home at Triller, which will now be doing business as Triller Verzuz. As part of the deal, Verzuz creators Swizz Beatz and Timbaland will join the Triller Verzuz management team, become major shareholders in parent company the Triller Network and serve as “brand visionaries.”
Swizz Beatz and Timbaland have allocated a portion of their equity in the combined company to all 43 artists who have competed on Verzuz to date.
“There is no more disruptive and innovative brand in music today than Verzuz,” Triller Executive Chairman and co-owner Bobby Sarnevesht said in the announcement. “Verzuz and music are synonymous, and both Triller and Verzuz share the “artist first, music first” vision.”
“We view this acquisition as more of a partnership than an acquisition, as Swizz, Timbaland and the other 43 artists who are all becoming shareholders and partners in Triller Verzuz from this day forward become our voice.”
The new shareholders and partners in Triller Network include John Legend, DMX, Alicia Keys, 2 Chainz, Rick Ross, Too $hort, Patti LaBelle, Gucci Mane, Jeezy, E-40, Bounty Killer, D’Angelo, Ludacris, RZA, The Dream, Babyface, Nelly, Jagged Edge, Fred Hammond, Jadakiss, Fabolous, Brandy, Monica, Gladys Knight, Boi-1da, Hit-Boy, Ne-Yo, Johnta Austin, Scott Storch, T-Pain, Lil Jon, DJ Premier, Mannie Fresh, Erykah Badu, Jill Scott, Beenie Man, Bounty Killer, 112, Kirk Franklin, Sean Garrett and D’Angelo.
“This is a momentous occasion not only for Verzuz and Triller but the music business as a whole,” reads a quote from Swizz Beatz and Timbaland. “By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game-changing.
“We couldn’t be happier to be elevating Verzuz and Triller and to recognize, in a very real way, all of the artists who have helped make Verzuz the global phenomenon it is today. Our dream, the artists’ dream, today is realized, which is no small feat. Triller Verzuz is a company that’s by the artists, for the artists and with the people.”
DANIEL NIGRO:
CRACKING THE CODE The co-writer-producer of the moment, in his own words (12/12a)
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