WEA UPS VIVERO

Elsa Vivero has been promoted to the newly created position of General Manager/Executive Vice President, Global Commercial Services at WEA, the label- and artist-services division of Warner Music Group.

Vivero will remain in New York, where she'll continue to report directly to WEA President Maria Weaver. Her promotion is Weaver's first significant move since she joined the company three months ago.

In her expanded role, Vivero will oversee all core functions of commercial marketing and distribution. She will continue to work closely with digital partners to enhance WMG’s labels’ and artists’ presence worldwide and oversee account management and marketing services for physical products.

“Elsa is a fantastic collaborator with our many global partners and a passionate advocate for our labels and artists,” Weaver said. “Alongside her brilliant team, she will be key to finding new and inventive ways to boost our presence globally and grow our artists’ fanbases with big, bold campaigns.”

Since joining WMG in 1988, Vivero has held several positions within the company, including her most recent post as EVP, Global Digital Account Management. In addition to her tenure at WEA, she's shouldered sales and marketing positions at Maverick Records, PolyGram and Warner Music Latina.