ADA Worldwide has hired Cat Kreidich to spearhead the expansion of its global footprint and partnerships across international commerce and marketing. AS EVP of Warner Music Group’s indie distributor, she’ll also oversee label/product management and operations.

Based in New York, Kreidich will report to Eliah Seton, WMG’s President of Independent Music & Creator Services.

“Cat will be instrumental to elevating our work for partners and projects across the globe, working closely with label management and our international teams,” Seton said. “With her strong relationships in the independent space, she’ll also play a big role in attracting new business both in the U.S. and internationally.”

Most recently, Kreidich was Senior Vice President, Commerce for Sony Music Entertainment’s catalog, where she led commercial activity for the group and restructured the Legacy business for the streaming environment.

She was recruited from The Orchard, where she spent eight years, rising to SVP of Account Management, Advertising and Data Analysis. Kreidich oversaw a global group and founded The Orchard’s Commercial Insights team.