AEG'S DISCOVERING JAPAN

AEG Presents and integrated entertainment company Avex Entertainment have partnered to promote AEG artists in Japan and provide international artists with tools to reach the Japanese audience.

Named AEGX, the new entity created by the partnership will provide Avex with access to AEG Presents’ worldwide portfolio of venues, festivals and global touring partnerships to help expand the profile of its artists and brand across a global audience. AEG Presents, meanwhile, will be able to utilize Avex’s resources and platform identity in Japan to provide international artists the ability to reach the Japanese audience while simultaneously continuing the company’s live-event expansion in the market.

“This is really a perfect example of synergies being scaled for the benefit of global artist development, which is at the core of what we do,” AEG Presents Chairman and CEO Jay Marciano said. “Partnering with Avex to launch AEGX gives both Avex and AEG Presents a path to create real opportunities for musicians who increasingly see the world as a borderless global community.”

The new venture’s initial focus will be the co-promotion of AEG artists in Japan, the development of music festivals and venues in the market and the promotion of global tours for Asian artists, including both artists signed to Avex and non-Avex artists.

Katsumi Kuroiwa, President and CEO of Avex, said: “Our companies share the same goal with this new partnership: AEGX will serve music fans around the world by contributing to the global development of Western artists while also expanding the reach of Japanese artists beyond its borders.”