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VYDIA PARTNERS WITH ROYALTY EXCHANGE

Next-gen distribution platform Vydia has partnered with Royalty Exchange to offer music makers an alternative route to success. Via RE's investor auctions, Vydia artists can remain rightsholders in their IP while securing additional funding. 

This path is especially enticing for viral artists who might have trouble generating momentum beyond their buzzing single. Among the recent acts Vydia has up-streamed are Mak Sauce, WhoHeem and iLoveFriday

The auctions provide a transparent transaction for both artists and investors. The new arrangement allows Vydia's data system to work with Royalty Exchange, providing data to a pool of 27,000 investors who bid for the chance to advance royalties.

Parameters are set and determined prior to the track going to auction. At the end of the auction, the artist remains the rightsholder, a model that challenges major-label licensing deals. 

Vydia's new partnership is already providing a lifeline to artists. Atlanta rookie Money Mu leveraged it to sell a track at auction for a sum comparable to a major-label advance. 

SONG REVENUE: HOPPED UP
Bad Bunny makes the most of his turn at bat. (5/20a)
TOP 20: KENDRICK
LEADS THE WAY
Another record-breaking debut week. (5/18a)
GREEN AS EVER
A think piece—cool! (5/19a)
FEET OF CLAY AND “TAPDANCING AROUND THE CONVERSATION”: KENDRICK LAMAR’S BREAKTHROUGHS
The K-Dot aesthetic examined (5/20a)
LNX BATHED IN STARLIGHT BY SHOF
23 with a bullet (5/19a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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