GIVĒON'S GLOW-UP CONTINUES


GIVĒON
, one of the most promising talents at Sylvia Rhone's Epic, is cementing his status as the next breakthrough R&B star, hitting his stride at streaming platforms a month before Music's Biggest Night, when he'll be competing for Best R&B Album with his debut EP, Take Time.

The Long Beach, Calif., artist's “Heartbreak Anniversary” reached new peaks at Spotify and Apple Music this week, getting a Valentine’s Day boost and sticking with listeners. It’s a bona fide hit in Southeast Asia, ascending to #1 in the Philippines on Spotify and #3 and #6 in Malaysia and Singapore, respectively. By Wednesday, it had climbed to its highest points yet on Spotify U.S. (#34) and Spotify Global (#45).

Over at Apple Music, "Heartbreak Anniversary" entered the Top 20 while "Like I Want You" settled into the Top 100. The former is now earning nearly 2m streams per day across the three major DSPs.

GIVĒON stepped into the spotlight with a showstopping feature on Drake’s 2020 joint “Chicago Freestyle.”

Last week he showcased his brand of R&B on NPR’s Tiny Desk (Home Edition); watch the performance below.

ON THE BMM COVER:
RICO WADE
ATL legend (6/17a)
KEN & FRIENDS FILL THE FORUM
High times in Inglewood (6/21a)
BEADS! FEEDS! TIKTOK EXPANDS TAY'S ERAS TOUR HUB
Collect 'em all (6/20a)
FESTIVAL FORECAST: IT'S MUDDY OUT THERE
Sloshing through the fun (6/20a)
WELCOME TO ATLANTA
Black Music Month in the ATL (6/18a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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