Rumor Mill
READY, WILLING & ABEL
July 11, 2015
The Weeknd, having exploded in preorders out the gate, is the first poster child for the Global Release Date.
After the first-ever Global Release Date, a poster child for Fridays has already vaulted into view: The Weeknd.
As soon as the preorder for Abel Tesfaye’s Beauty Behind the Madness (XO/Republic) appeared on the iTunes Store welcome page, people took notice and started clicking, undaunted by the $12.99 price tag on the deluxe. It’s now #1, seven weeks before release, so get used to seeing it on the leaderboard. Meanwhile, “Can’t Feel My Face” is #3 on the singles chart.
We’re looking at the birth of a monster, boys and girls.