Troy Carter has joined SoundCloud's Board of Directors and will serve as a strategic adviser to CEO Michael Weissman and the company’s board.

Carter, CEO/Founder of Q&A, will be called upon to provide advice on new business models, artist development and artist services. SoundCloud is in the process of transforming into a music entertainment business focused on building more direct relationships with artists, labels and fans.

“Troy is one of the few leaders that have operated and succeeded in all sides of the music industry, Weissman said. “And, at all times, Troy is one step ahead of the pack. We share the same vision and excitement for SoundCloud’s potential to shape the future of the music business.”