COLUMBIA GETS INTERACTIVE

Columbia is gearing up to host a first-of-its-kind interactive showcase.

Taking place on 2/10 at 4pm ET, the Columbia Records Experience Vol. 1 will feature live performances from Cannons, Elaine, Q and Jack Kays.

Indie-electro act Cannons recently saw their single “Fire for You” reach #1 on Alt radio. Elaine, the 21-year-old newcomer from South Africa, witnessed her seven-times-platinum breakout single “You’re the One” become the most-streamed South African song across all genres in 2020. Singer/songwriter Q’s latest body of work, Forest Green, is home to single "Lavender" and "I Might Slip Away If I Don't Feel Nothing,” an NBA 2K20 soundtrack pick. And with Kay’s debut album, MIXED EMOTIONS, the genre-blending artist expresses all parts of himself.

Built into a CGI world, the performances will be held at the Columbia virtual offices via the livestreaming platform Maestro. Feast your eyes upon the talent below.