COLUMBIA GETS INTERACTIVE

Columbia is gearing up to host a first-of-its-kind interactive showcase.

Taking place on 2/10 at 4pm ET, the Columbia Records Experience Vol. 1 will feature live performances from Cannons, Elaine, Q and Jack Kays.

Indie-electro act Cannons recently saw their single “Fire for You” reach #1 on Alt radio. Elaine, the 21-year-old newcomer from South Africa, witnessed her seven-times-platinum breakout single “You’re the One” become the most-streamed South African song across all genres in 2020. Singer/songwriter Q’s latest body of work, Forest Green, is home to single "Lavender" and "I Might Slip Away If I Don't Feel Nothing,” an NBA 2K20 soundtrack pick. And with Kay’s debut album, MIXED EMOTIONS, the genre-blending artist expresses all parts of himself.

Built into a CGI world, the performances will be held at the Columbia virtual offices via the livestreaming platform Maestro. Feast your eyes upon the talent below.

TOP 20: TAYLOR'S WORLD
Of course it is. (12/11a)
NEAR TRUTHS: A TOUR OF '24 (PART TWO)
I.B.'s independent-spirit awards (12/11a)
DANIEL NIGRO: CRACKING THE CODE
The co-writer-producer of the moment, in his own words (12/11a)
REGAL AT RETAIL:
TAYLOR SWIFT
Redefining "royalty" (12/10a)
NEAR TRUTHS: A TOUR OF '24 (PART ONE)
The beginning of the end (12/10a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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