HALLWOOD'S O'BRIEN HELMS THE HALFTIME

Is Brendan O'Brien the Super Bowl Whisperer?

The Hallwood-repped helmsman is producing The Weeknd's SB halftime show, marking O'Brien's fourth halftime musical extravaganza in the last 12 years. He previously oversaw blockbuster Super Bowl sets for Bruce Springsteen and Bruno Mars as well as Coldplay's concert on the biggest stage on earth. You can do your own math at home, but we're pretty sure doing this really big show four times is a lot.

Hallwood boss and TMAC-daddy Neil Jacobson will be celebrating the big game and his client's success by making his world-famous nachos with creamed herring.