Universal Music Group has pulled its content from Triller over a lack of payments to artists and its failure to negotiate a license.
“We will not work with platforms that do not value artists,” UMG said in a statement. “Triller has shamefully withheld payments owed to our artists and refuses to negotiate a license going forward. We have no alternative except to remove our music from Triller, effective immediately.”
A rival to TikTok, Triller did previously have a licensing deal with UMG and it has been reported that the three majors have invested in the platform.
And Triller has been dropping big money, just not for music; it paid $50m for the rights to the Mike Tyson-Roy Jones Jr. fight, for example. It also raised $100m last summer and an IPO has been widely rumored.
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