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POWER HITTERS: NIJA

In our new feature, Power Hitters, we shine a spotlight on the brilliant songwriters and producers behind the biggest smashes in the biz, the players who regularly step up to the plate and deliver a hit—and frequently drive it clear out of the park.

Songwriter Nija Charles made her bones in R&B but is now penning crossover giants.

The L.A.-based topliner co-wrote Chris Brown & Drake’s 2019 monster “No Guidance,” which spent five weeks at #1 on the Rhythm radio chart, surpassed 1b on-demand streams and is well past 6m in total activity.

2020 was her breakthrough year in the pop world, beginning with Lady Gaga & Ariana Grande’s juggernaut “Rain on Me.” That cut gave the versatile writer her first overall #1. Nija ended the year on a high note with the release of Grande’s Positions, for which she co-wrote three songs, notching another #1 with the title track. It just logged its eighth consecutive week atop the Pop radio chart.

Between the aforementioned triumphs, she lent her skills to tracks recorded by Beyoncé, Chloe x Halle, Maroon 5 and ZAYN as well as Summer Walker, for her critically acclaimed debut, Over It; Nija's credit appears on no fewer than four of the album's songs.

Nija was signed to Jody Gerson’s UMPG in 2018 by A&R ace Lillia Parsa. She's repped by Christian McCurdy of Legion Management (Ant Clemons).

Nija is currently working on her debut as an artist.

NEAR TRUTHS:
DEVELOPING STORIES
The kids are almighty. (8/2a)
LEADING OFF:
RON’S BIG RUN
Not your father's Columbia (8/2a)
ON THE COVER
Happier days are here again. (8/2a)
AN AUGUST HITS LIST
Look at the guns on these giants. (8/2a)
GRAMMY CHEW: SEEING BIEBER
It's high time for Justice in the Academy. (8/2a)
NEW & DEVELOPING ARTISTS
From tender shoots to mighty oaks.
MARKETSHARE MANIA
Let's do the numbers.
DELTA VARIANT
It is not the name of a Henry Miller novel.
IS IT TIME FOR ANOTHER ROCK STORY?
Could be. Dunno.
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