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THE WEEKND TAKES A WALK TO SB LV

The Weeknd waxes philosophical as he makes his way down the tunnel to the football field in Pepsi’s new ad touting the halftime performer's appearance at Sunday’s Super Bowl.

“What we create changes us,” The Weeknd says in the ad. “Every performance a new chapter. Every stage a new beginning."

His prediction of a Chiefs blowout was been edited from the commercial.

 

56TH ACM AWARDS: THE WINNERS
Maren! Luke! Carly! (4/19a)
NEW & DEVELOPING ARTISTS: Q2 EDITION
Who's next? (4/16a)
STREAMING SONGS:
POLO'S SOLO
"RAPSTAR" is accurately titled. (4/16a)
HITS LIST: RULES
FOR ENTRY
It's exclusive, but you're invited to come on in. (4/19a)
CHART FINAL:
TAYLOR'S VERSION
"Fearless" takes flight. (4/16a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
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