Big Hit Entertainment, the entity behind BTS, is pumping $63m into an effort to improve distribution.
The company, whose strength is in intellectual property and platforms, will have an 18% stake in YG Plus, the music-distribution and merchandising arm of YG Entertainment, home to Blackpink, Treasure and AKMU.
Since going public in October, Big Hit’s market cap has risen to nearly $6.7b—up from $4.4b. Its stock price is currently trading at $187.49 a share, having vaulted from $141.86 two weeks ago.
NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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