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BIG HIT'S BIG SPEND

Big Hit Entertainment, the entity behind BTS, is pumping $63m into an effort to improve distribution.

The company, whose strength is in intellectual property and platforms, will have an 18% stake in YG Plus, the music-distribution and merchandising arm of YG Entertainment, home to Blackpink, Treasure and AKMU.

Since going public in October, Big Hit’s market cap has risen to nearly $6.7b—up from $4.4b. Its stock price is currently trading at $187.49 a share, having vaulted from $141.86 two weeks ago.

TAGS: Big Hit | YG
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