A day ahead of its quarterly results announcement, Apple stock opened at an all-time high of $143.60. Analysts are saying “buy.”

The effects of the pandemic are expected to have helped every segment of the Cupertino company as plenty of home offices received upgrades in the last three months of 2020 and the stay-at-home crowd is pushing the services unit to new heights.

Services, the unit that houses Apple Music, iTunes and Apple’s video offerings, is expected to top $15b in the quarter, a spike of nearly 20%.

Barron’s reported that Cowan has upped its target price to $153, Morgan Stanley has it at $152 and Loop Capital has pushed it to $155. A year ago, the stock was just under $80 a share.

TAGS: Apple