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HUMMEL FIGURES IN INGROOVES' FUTURE

Lloyd Hummel has been promoted to EVP, Global Commercial Strategy, for Ingrooves Music Group.

Hummel will continue to oversee the worldwide teams that handle commercial digital partner management, video services, physical product sales and engagement marketing. His mission is to leverage Ingrooves’ technology platform and his deep expertise in music commerce to exploit data insights to drive revenue for the company’s labels and artists.

Previously SVP, Hummel will continue to report to CEO Bob Roback.

"Lloyd is a veteran player in this space and an invaluable strategic resource for our labels around the world,” Roback said. “His deep relationships with the DSPs and ability to support our staff and our clients as they work to maximize every release have made him a leader within our organization.”

Hummel joined Ingrooves Music Group when the company acquired Fontana Distribution in 2012.  

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