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SONY MUSIC'S CAMPAIGN GETS HEARD

Following Monday’s much-anticipated Electoral College vote, Sony Music Group is taking a moment to reflect on the impact of its massive, state-of-the-art Your Voice, Your Power, Your Vote campaign, which helped generate the biggest turnout in U.S. election history. The sizzle reel below nicely illustrates that impact in two minutes and 44 seconds.

Motivating first-time voters to take action and use their voices to effect change in their communities, SMG's initiative enlisted the help of more than 80 artists and songwriters, including Pharell Williams, Bruce Springsteen24kGoldn, JP Saxe, DJ Khaled, H.E.R., Chloe x Halle, Camila Cabello, P!nkKirk Franklin, Shakira and Tyla Yaweh.

160m votes were cast this election, 25m of them by millennials and members of Gen Z.

The bilingual Your Voice, Your Power, Your Vote campaign was launched in partnership with APIA Vote, Black Futures LabColor of Change, Movement Voter Fund, NBJC.org, Rock the Vote, Vote.org, Voto Latino and When We All Vote.

But don't take our word for its breadth and effectiveness; watch.
 

ANALYZING THE ACMS
A few firsts among the ACM Awards noms. (2/26a)
LIVE NATION EYES
SUMMER RESTART
Rapino's ready for festivals to return. (2/26a)
DODGING BULLETS AND DIVINE PURPOSE
Kamasi Washington answers our questions. (2/26a)
iHEARTMEDIA RESTRUCTURES BUSINESS UNITS
Radio giant makes a shift. (2/26a)
FREEDOM NOW AND OTHER JAMS, PT. 1
Social justice through the lens of jazz (2/23a)
BLACK HISTORY MONTH
A jazz chronicle of fighting the power.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
ACQUITTED
In a phenomenal display of cowardice.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
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