Ramon Alvarez-Smikle will oversee digital-marketing efforts across Interscope’s roster of hip-hop and R&B/soul artists in the newly created position of Senior Vice President, Head of Urban Digital Marketing.

Alvarez-Smikle, who was named Senior Director Digital and Content Marketing last year, reports to Gary Kelly, Chief Revenue Officer/Global Head of Streaming & Strategy at Interscope Geffen A&M.

“Ramon is both highly strategic and enormously creative in his approach to digital marketing,” Kelly said. “He’s been a key player on the Interscope team and we are happy to have him take on an even larger role within the company.”

Alvarez-Smikle joined IGA in 2016. Since then he's spearheaded digital-marketing campaigns for artists such as J. Cole, Playboi Carti, 6LACK, Juice WRLD and Benny Blanco. Before coming to Interscope, Alvarez-Smikle served as Music Partnerships Manager at Shazam, where he helped expand label and artist relations for the company.