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Monday, December 7, 2020

DOLLY + XMAS = BOFFO

America loves Dolly Parton even when times are good, so you can imagine the kind of solace the irrepressibly optimistic cultural icon (and legendary singer/songwriter) provides at this moment. Add in the holidays and you've got a seasonal recipe that's hard to beat. This was confirmed by the ratings for A Holly Dolly Christmas, which attracted 6.2m viewers and a 0.9 share in the 25-54 demo for CBS. The night's leading entertainment show, it bested all other programming except the NFL. The accompanying Butterfly/12Tone album, meanwhile (which bowed in the Top 15 in October), is jingling in the Top 5 at iTunes.

Jack Sussman, Doug Morris and teams are anticipating the holidays by frosting some dreidel cookies.

TAGS: Dolly Parton | 12Tone | Jack Sussman | CBS | Doug Morris
DOLLY TO DELIVER AN EARLY CHRISTMAS PRESENT TO AMERICA
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