IT'S GOOD TO BE BAD

By Michael Dominguez

Bad Bunny has become the biggest artist in the world, as Spotify deems him its most-streamed act and his El Último Tour Del Mundo makes history as the first-ever Spanish-language album to debut at #1 in the U.S.

Three albums in, the prolific Puerto Rican is more than just a hitmaker; it can be argued that his cultural presence is more important than that of any other artist.

The numbers don't lie. When El Último dropped on Friday (11/27), lead single "Dakiti" crossed 10m streams on Spotify—the most for a current single since Ed Sheeran & Justin Bieber debuted "I Don't Care" in May 2019. It was the biggest day for a song in 2020 on Spotify. Friday also saw Bad Bunny log more than 100m streams in a single day on the platform. The only other artists to reach that milestone are XXXtentacion (just after his death) and Drake, on Scorpion's release day.

El Último was exec-produced by Primary Wave-repped MAG, who produced and co-write nine of its cuts, including single "Yo Visto Así."

If you give a shit about music, you'll get over the language barrier and check out El Último Tour Del Mundo, Bad Bunny's most rockin' effort yet.

THE VIEW FROM
HITS LIST
Time to get the hell outta Dodge. (7/24a)
TOP 25 DEBUTS, 2023 TO NOW
We're impressed but not surprised. (7/23a)
YOU'LL FORGIVE US IF WE'RE A LITTLE DISTRACTED RIGHT NOW.
Today feels different. (7/22a)
EMINEM'S STREAK AT #1: LET'S DO THE NUMBERS
He's a one-man dynasty. (7/22a)
NEAR TRUTHS: MIDYEAR MOMENTUM
The score at the half (7/19a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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