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IT'S GOOD TO BE BAD

By Michael Dominguez

Bad Bunny has become the biggest artist in the world, as Spotify deems him its most-streamed act and his El Último Tour Del Mundo makes history as the first-ever Spanish-language album to debut at #1 in the U.S.

Three albums in, the prolific Puerto Rican is more than just a hitmaker; it can be argued that his cultural presence is more important than that of any other artist.

The numbers don't lie. When El Último dropped on Friday (11/27), lead single "Dakiti" crossed 10m streams on Spotify—the most for a current single since Ed Sheeran & Justin Bieber debuted "I Don't Care" in May 2019. It was the biggest day for a song in 2020 on Spotify. Friday also saw Bad Bunny log more than 100m streams in a single day on the platform. The only other artists to reach that milestone are XXXtentacion (just after his death) and Drake, on Scorpion's release day. 

El Último was exec-produced by Primary Wave-repped MAG, who produced and co-write nine of its cuts, including single "Yo Visto Así."

If you give a shit about music, you'll get over the language barrier and check out El Último Tour Del Mundo, Bad Bunny's most rockin' effort yet. 

 

NEAR TRUTHS:
THE AGENCY SAGA
What do you want from live? (6/11a)
REVENUE CHART: OLIVIA’S ARMY
Looks like she's got staying power. (6/11a)
SIGNS OF HITS LIST
We're reading the tea leaves. (6/11a)
WATCH THE FIRST OFFICIAL VIDEO FOR "FEELING GOOD"
The Black Music Month celebration continues with a classic from a legend, (6/10a)
MUSIC’S HOTTEST FIRMS: HERTZ LICHTENSTEIN YOUNG & POLK LLP
Is there a lawyer in the house? (6/11a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
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