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IT'S GOOD TO BE BAD

By Michael Dominguez

Bad Bunny has become the biggest artist in the world, as Spotify deems him its most-streamed act and his El Último Tour Del Mundo makes history as the first-ever Spanish-language album to debut at #1 in the U.S.

Three albums in, the prolific Puerto Rican is more than just a hitmaker; it can be argued that his cultural presence is more important than that of any other artist.

The numbers don't lie. When El Último dropped on Friday (11/27), lead single "Dakiti" crossed 10m streams on Spotify—the most for a current single since Ed Sheeran & Justin Bieber debuted "I Don't Care" in May 2019. It was the biggest day for a song in 2020 on Spotify. Friday also saw Bad Bunny log more than 100m streams in a single day on the platform. The only other artists to reach that milestone are XXXtentacion (just after his death) and Drake, on Scorpion's release day. 

El Último was exec-produced by Primary Wave-repped MAG, who produced and co-write nine of its cuts, including single "Yo Visto Así."

If you give a shit about music, you'll get over the language barrier and check out El Último Tour Del Mundo, Bad Bunny's most rockin' effort yet. 

 

SONG REVENUE: HOPPED UP
Bad Bunny makes the most of his turn at bat. (5/20a)
TOP 20: KENDRICK
LEADS THE WAY
Another record-breaking debut week. (5/18a)
GREEN AS EVER
A think piece—cool! (5/19a)
FEET OF CLAY AND “TAPDANCING AROUND THE CONVERSATION”: KENDRICK LAMAR’S BREAKTHROUGHS
The K-Dot aesthetic examined (5/20a)
LNX BATHED IN STARLIGHT BY SHOF
23 with a bullet (5/19a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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