Nick Holmstén, former Global Head of Music at Spotify, is rumored to have linked up with a major global investment firm for a very large new venture. The newco’s projects will leverage a multibillion-dollar development with a permanent street-facing stage overlooking Times Square. Superstar acts are said to be buzzing about the undertaking, which is slated to debut in 2022. What further opportunities will this installation—in the globe’s most visited locale—afford artists? What unique synergies are built into the business? How far will you have to go from the stage to get a hot dog? Stay tuned for answers to some of these questions.