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VEVO'S 'DSCVR' CLASS OF 2021

VEVO has revealed their DSCVR Artists to Watch class of 2021. Featured in the program are 24kGoldn, ToosiiFloMilliBow Anderson, Holly Humberstone, GiveonRemi WolfKennyHoopla, Surf Mesa and more.

Now in its seventh year, the emerging-artists campaign will premiere two performances from one artist per day beginning today, 11/16, with the rollout concluding on 12/11. 

"We’re very proud to announce our DSCVR Artists to Watch list for 2021," says Vevo's JP Evangelista, SVP of Content, Programming & Marketing. "This is so much more than just a list for us; we are capturing performances from these artists and providing video content for fans to engage with on a global scale. The health of our team and artists is of utmost importance to Vevo. We were pleased to be able to shoot and deliver these performances with proper safety protocols in place, despite obvious challenges. With a lack of touring or being able to perform in front of a live audience, it’s more important than ever that Vevo can promote and market video content that will provide music fans with some must-see performances from some of the hottest new acts."

The program launches with exclusive performances from Interscope pop artist Anderson.

NEAR TRUTHS: SECRETS AND BUYS
We'll miss those smoke-filled rooms. (5/10a)
JUST CALL HIM ACE
Some guys have all the luck. (5/10a)
SONY GETS TOP BMI HONOR
Big ups for the mogul previously known as Big Jon (5/10a)
RAY OF HOPE
Our resident redhead praises girl in red. (5/10a)
'IT'S THE REAL SCHOOL'
Alan Jackson brings back hard country. (5/10a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
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