88rising/12Tone's Joji showcased his creative prowess with livestream The Extravaganza over the 10/24-25 weekend. Following his chart-topping album, Nectar, which has amassed more than 1.3 billion streams in the U.S., Joji's global event drew a stadium-sized audience spanning 105 countries.
The Extravaganza broke the livestream concert mold with sketches, MMA cage matches, cooking, dunk tanks, an ice sculpture and more. At one point Joji even performed his hit single, "Run," while running on a treadmill at full speed.
The hour-long special was one of the biggest paid livestream events this year. Along with global viewership, it impacted social media and trended on Twitter in five countries (#1 U.S. music, #2 U.S. overall), with more than 50,000 tweets in a 24-hour period.
Joji also directed the event. Watch clips from The Extravagana below.
Thank you for tuning into the #EXTRAVAGANZA premiere!
— 88rising (@88rising) October 24, 2020
2 more showings left! Tickets at https://t.co/mMscEXPyXJ 🎟️
Sat 10/24, 7PM WIB
Sat 10/24, 7PM CEST pic.twitter.com/jQdIZTeSZb
