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JOJI'S EXTRAVAGANT VIRTUAL CONCERT

88rising/12Tone's Joji showcased his creative prowess with livestream The Extravaganza over the 10/24-25 weekend. Following his chart-topping album, Nectar, which has amassed more than 1.3 billion streams in the U.S., Joji's global event drew a stadium-sized audience spanning 105 countries.

The Extravaganza broke the livestream concert mold with sketches, MMA cage matches, cooking, dunk tanks, an ice sculpture and more. At one point Joji even performed his hit single, "Run," while running on a treadmill at full speed.

The hour-long special was one of the biggest paid livestream events this year. Along with global viewership, it impacted social media and trended on Twitter in five countries (#1 U.S. music, #2 U.S. overall), with more than 50,000 tweets in a 24-hour period. 

Joji also directed the event. Watch clips from The Extravagana below.

 

HITS LIST: SIGNS OF A
WHOLE NEW DEAL
The sounds of a brighter day to come? (1/15a)
RAINMAKERS:
STEVE COOPER
Turnaround specialist becomes a music man. (1/15a)
BIG CHANGES AT RCA: EDGE UPS PITTS TO PREZ, FLECK TO COO; RICCITELLI TO EXIT
Recalibrating for changing tastes. (1/15a)
DANGEROUS TIMES: A CONVERSATION WITH MORGAN WALLEN
As his song says, "Livin' the Dream." (1/14a)
ACADEMY AND DUGAN
DUE TO SETTLE?
A messy divorce nears its resolution. (1/15a)
RAINMAKERS
Bring your umbrella.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
HOW TO FIND 11,780 VOTES
It's the way all the biggest mob bosses did it.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
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