Quantcast
JOJI'S EXTRAVAGANT VIRTUAL CONCERT

88rising/12Tone's Joji showcased his creative prowess with livestream The Extravaganza over the 10/24-25 weekend. Following his chart-topping album, Nectar, which has amassed more than 1.3 billion streams in the U.S., Joji's global event drew a stadium-sized audience spanning 105 countries.

The Extravaganza broke the livestream concert mold with sketches, MMA cage matches, cooking, dunk tanks, an ice sculpture and more. At one point Joji even performed his hit single, "Run," while running on a treadmill at full speed.

The hour-long special was one of the biggest paid livestream events this year. Along with global viewership, it impacted social media and trended on Twitter in five countries (#1 U.S. music, #2 U.S. overall), with more than 50,000 tweets in a 24-hour period. 

Joji also directed the event. Watch clips from The Extravagana below.

 

HABTEMARIAM UPPED TO CHAIRMAN/CEO AT MOTOWN
A new chapter for Hitsville USA (3/2a)
GRAMMY CHEW: THE
PRE-GRAMMY BOUNCE
Let's hear it for ironic guitar-smashing. (3/2a)
NEAR TRUTHS:
PIE IN THE SKY
The stream is irrigating a money tree. (3/2a)
ATTENTION, ALT PROGRAMMERS
KG thinks she's glimpsing a light at the end of the tunnel. (3/1a)
FREEDOM NOW AND OTHER JAMS, PART 4
Social justice through the lens of jazz (3/1a)
BLACK HISTORY MONTH
A jazz chronicle of fighting the power.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
ACQUITTED
In a phenomenal display of cowardice.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)