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LIVE NATION URBAN LAUNCHES THE BLACK TOUR DIRECTORY

Live Nation Urban has officially launched The Black Tour Directory, a new online industry resource for tour organizers to help promote inclusivity and expand opportunities for Black live industry workers.

The comprehensive list, which was first announced in April, includes hundreds of Black-owned companies as well as qualified Black professionals like tour managers, sound engineers, lighting experts, travel agents, stage managers and more in the live sector.

The Black Tour Directory enables festivals, producers, promoters, vendors and venues to live up to an industrywide promise of inclusivity.

“There are several amazing resource groups that exist like Roadies of Color, Diversify The Stage, Black Promoters Collective and many others, and we all have one common goal, to make sure once live entertainment returns at scale, there are more opportunities that exist for Black people, and all underrepresented groups of people, throughout the touring industry,” shared Live Nation Urban President, Shawn Gee.

Live Nation Director of Tour Marketing, Jenifer Smith, added, “As a Black woman working in the music and live events space for over 12 years, I understand the importance of representation within the industry. Using our platform as the leading promoter in the world, Live Nation has the ability to help change the narrative and to provide a powerful resource for the industry.”

Additionally, Gee hosted a Backstage with Crew Nation roundtable interview to discuss The Black Tour Directory. Panelists included Curtis Battles, Founder/CEO of Curtis Battles Production, Tina Farris, Founder/CEO of Tina Farris ToursVictor Reed Sr. Founder/CEO of Global Event Production Network and Michael Huggy Carter, Founder/CEO of MCG Productions.

Watch the Backstage with Crew Nation discussion with Gee below and check out the official directory here.



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