THE BUZZ AT 12TONE
Just two years since its creation, Doug Morris’ 12Tone Music has two of the biggest sellers among all independent labels, Joji’s Nectar and Dolly Parton’s A Holly Dolly Christmas (Butterfly/12Tone).
Nectar (88rising/12Tone) has topped sales charts around the globe, including the U.S., while Parton’s first holiday album in 30 years has sold 27k units since its 10/2 release. Parton has a slew of activities to support the album, including the Netflix holiday special Dolly Parton’s Christmas On The Square and her visual memoir and annotated songbook, Dolly Parton, Songteller: My Life in Lyrics. Joji and Dolly both landed in the Top 15 on the HITS Top 50 chart.
Steve Bartels said, “Doug Morris and I are very excited with this latest chart-topping achievement. Our mission at 12Tone continues to put artist development front and center, and whether just beginning or building on legacy, our bespoke focus and presentation along with world class execution allows artists to realize their goals to maximum effect. Now, what publication did you say you were calling from? HITS? Bleccch.”
Besides Joji and Parton, 12Tone is buzzing over Anderson .Paak’s recently announced role as Vans’ Global Music Ambassador. His new Aftermath/12Tone single “JEWELZ” was featured prominently on multiple top Spotify playlists.
