Republic’s Jonas Brothers are gearing up to host a virtual concert experience and are enlisting the help of fans along the way.
Teaming up with Lenovo's Yoga brand and Intel Evo, the JoBros will perform under the new For All Creators program, the immersive and interactive initiative created by Universal Music Group & Brands (UMGB), the brands partnership division of UMG.
Set for 12/3, fans get a front-row seat experience to the interactive performance. They'll control the show’s visuals through real-time interactions with custom hashtags, vote on the setlist via live comments, select personalized camera angles and unlock digital mementos to share across social media.
Additionally, fans will get a chance to have their custom artwork featured on official JoBro’s merch through Lenovo and Intel Evo’s Lenovo Yoga Creators Contest.
Creators are invited to submit original artwork for official designs on limited-edition posters, concert visuals and more. The contest runs from 10/12 through 11/6 with winners being notified on 11/12. All proceeds benefit Feeding America.
"We always say this but we truly have the best fans and we’ve been looking out for opportunities to get them creatively involved,” said the Jonas Brothers. “With artist’s tours currently on hold, we are looking forward to getting back together to perform and providing a little extra happiness during the holiday season.”
LJ Gutierrez, General Manager of Brand Partnerships at UMGB, adds, “The music industry is constantly evolving, and we are proud to create an experience with Lenovo that gives fans the opportunity to interact and connect with the Jonas Brothers.”
For more info, official rules and entry guidelines, click here.
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