IGA CAMPAIGNS FOR VOTER TURNOUT

Interscope Geffen A&M Records has started a coordinated campaign to increase voter turnout, promote early and mail-in voting, and support efforts to address a nationwide shortage of poll workers.

Under the aegis of Interscope X Votes, the UMG label is engaging employees, artists and fans in an integrated campaign to educate, inspire and mobilize.

Beginning next week, IGA will use social media to encourage the donation of personal protective equipment to poll workers, and inspire Americans to sign up to staff their local polling place. They will also mount a public education campaign to spread awareness of these risks faced by the U.S.’ older population who chose to cast their vote in person.

Interscope is leveraging its influencer channels to encourage mail-in and early voting, and directing Americans to essential resource hubs via partner organizations including Vote Early Day, When We All Vote, Black Voters Matter, and Voto Latino.

Interscope x Votes is working in concert with UMG’s previously announced Use Your Voice campaign.

“Low voter turnout is a problem in the best of times, but coupled with the global pandemic, this year will be especially challenging,” says Interscope Geffen A&M Vice-Chairman Steve Berman. “Interscope X Votes aims to reach all voters—including first-time voters, people who might not consider themselves political, or those who believe their vote doesn’t matter—with a message of hope and optimism: This is our chance to stand up, raise our voices and make sure we’re heard.”