Quantcast
IGA CAMPAIGNS FOR VOTER TURNOUT

Interscope Geffen A&M Records has started a coordinated campaign to increase voter turnout, promote early and mail-in voting, and support efforts to address a nationwide shortage of poll workers.

Under the aegis of Interscope X Votes, the UMG label is engaging  employees, artists and fans  in an integrated campaign to educate, inspire and mobilize.

Beginning next week, IGA will use social media to encourage the donation of personal protective equipment to poll workers, and inspire Americans to sign up to staff their local polling place. They will also mount a public education campaign to spread awareness of these risks faced by the U.S.’ older population who chose to cast their vote in person.

Interscope is leveraging its influencer channels to encourage mail-in and early voting, and directing Americans to essential resource hubs via partner organizations including Vote Early Day, When We All Vote, Black Voters Matter, and Voto Latino.

Interscope x Votes is working in concert with UMG’s previously announced Use Your Voice campaign.

“Low voter turnout is a problem in the best of times, but coupled with the global pandemic, this year will be especially challenging,” says Interscope Geffen A&M Vice-Chairman Steve BermanInterscope X Votes aims to reach all voters—including first-time voters, people who might not consider themselves political, or those who believe their vote doesn’t matter—with a message of hope and optimism: This is our chance to stand up, raise our voices and make sure we’re heard.”

APPLE MUSIC'S
YEAR-END LEADERS
Roddy Rich and The Weeknd are streaming kings. (12/3a)
VAUGHN'S FIRST MOVE: MATTERA TO THE TOWER
A company with no corner offices (12/1a)
U.K. MEET THE MANAGERS
Who's hot in Blighty? (12/1a)
RON PERRY: SUPERCHARGING THE BIG RED MACHINE
Hoodie man doin' work (12/2a)
SPOTIFY GIFT-WRAPS
THE YEAR IN MUSIC
How Swede it is. (12/2a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
ZOOM THANKSGIVING
We're virtually stuffing ourselves.
TRUMP'S LAWSUITS
He's lost 25 out of 26, and so tired of winning!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)