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SUPER BOWL HALFTIME SHOW HIRES FIRST BLACK EP

Longtime awards show producer Jesse Collins is joining Roc Nation as an Executive Producer of the Pepsi Super Bowl LV Halftime Show, taking place in Tampa, Fla. on 2/7.

Collins will be the first black executive producer of the halftime show. Hamish Hamilton will return as director for his 11th halftime show.

“Jesse Collins is innovative, creative and one of the only executive producers that speak fluent ‘artist vision.’ He‘s a true artist,” said Roc Nation’s Shawn Carter. “Jesse’s insight and understanding create both extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is to come.”

Collins has a long history with music and variety specials, among them the BET Awards, BET Hip Hop Awards, BET Honors, Black Girls Rock!, Soul Train Awards, UNCF: An Evening of Stars and Love & Happiness: An Obama Farewell. He most recently executive produced CBS’ special John Lewis: Celebrating A Hero.

We hear Up With People just posted February avails.

HITS LIST IN
EXECUTIVE ORDER
This top 10 is a stimulating package. (4/9a)
FEARLESS,
THEN & NOW
Child is mother to the woman. (4/9a)
THE BOWL WILL
HAVE A SEASON
A hopeful sign of an eventual return to normalcy (4/9a)
STREAMING SONGS:
A SATANIC #1
Provocateur hits another one out of the park. (4/9a)
REVENUE CHART:
ROD’S STERLING WEEK
A more than tidy sum for the unpretentious hitmaker (4/9a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
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