SUPER BOWL HALFTIME SHOW HIRES FIRST BLACK EP

Longtime awards show producer Jesse Collins is joining Roc Nation as an Executive Producer of the Pepsi Super Bowl LV Halftime Show, taking place in Tampa, Fla. on 2/7.

Collins will be the first black executive producer of the halftime show. Hamish Hamilton will return as director for his 11th halftime show.

“Jesse Collins is innovative, creative and one of the only executive producers that speak fluent ‘artist vision.’ He‘s a true artist,” said Roc Nation’s Shawn Carter. “Jesse’s insight and understanding create both extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is to come.”

Collins has a long history with music and variety specials, among them the BET Awards, BET Hip Hop Awards, BET Honors, Black Girls Rock!, Soul Train Awards, UNCF: An Evening of Stars and Love & Happiness: An Obama Farewell. He most recently executive produced CBS’ special John Lewis: Celebrating A Hero.

We hear Up With People just posted February avails.