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TRAVIS LIVES 'LIKE MIKE' IN 'FRANCHISE' VISUAL

Filmed at Michael Jordan's Chicago-area mansion, Travis Scott combines luxury and camp in the visual for his brand new single, "FRANCHISE" (Cactus Jack/Epic) featuring Young Thug and MIA

The video, directed by White Trash Tyler and Scott, premiered nationwide at IMAX Theaters ahead of screenings for Christopher Nolan's TENET on Friday.

The track is already approaching Top 5 at Apple Music and has 2m views on YouTube. Scott's previous official singles, "THE SCOTTS" with Kid Cudi and "Highest in the Room" both debuted at #1 in their opening week. 

He currently has "The Travis Scott Meal" on McDonald's menu, as the iconic fast-food titan rolled out another promotion for an exclusive Travis Scott x McDonald's action figure, as seen in commercials for their partnership. 

Watch "FRANCHISE" below. 

 

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