COLUMBIA CREATES COMMUNITY CONCERT

Nelly, StaySolidRocky and 24kGoldn will be among the performers on Columbia Records and the National Urban League’s Community Concert & Conversation being livestreamed on Friday.

With Yvonne Orji as host, Community Concert & Conversation will feature thought leaders speaking with artists about the state of the black community as well as performances. Rileyy Lanez and Cochise are also on the bill.

The platform was created to advocate for the economic and social justice of black Americans and other minority communities and to raise awareness of the disproportionate rate at which COVID-19 continues to impact these communities, especially the impact on small businesses. The ultimate goal is to set the path for change in the wake of the social injustices our nation is facing and to raise attention to supporting local communities, with a focus on small businesses.

This event builds on Columbia Record’s existing social justice initiatives to foster equal rights and take action against discrimination. Visa is the event sponsor.

“We devised Community Concert & Conversation to not only elicit thoughtful and helpful conversation surrounding the impact of COVID 19 on the African-American community, but to lean into Columbia Record’s legacy in supporting social change through music,” said Jennifer Frommer, Senior Vice President, Brand Partnerships at Columbia Records.

The event is set to stream live on Columbia Record’s YouTube page beginning at 8:30pm ET Friday with a call to action for viewers to donate to the National Urban League. Visa is the event sponsor.