GOING VIRAL: WHOHEEM

The latest independent act to catch fire is San Bernardino rapper Whoheem, whose "Lets Link" is exploding everywhere. The song, which was released on 8/20, is going viral on TikTok and now has 180k video creations.

Over the weekend, it began to soar at DSPs, climbing to #49 at Apple Music and #99 on Spotify U.S. Expect a deal to close soon, as the industry wolves already have the scent on this one. Similar to ppcocaine and Claire Rosinkranz—who just inked deals with Columbia and Republic, respectively—Whoheem's buzzing track checks all the right boxes. It has yet to enter Spotify's Viral chart.

At SoundCloud, the track is approaching 700k plays. Listen to "Lets Link" below.

NEAR TRUTHS: OF MICE AND MEDIA
Welcome to the Mouse House. (11/4a)
NEAR TRUTHS:
BLUSH OF FAME
We'll drink to that. (11/1a)
HITS LIST: A NOVEMBER TO REMEMBER
Strap in for the roller-coaster ride. (11/4a)
HOLLY GLEASON SNAGS SIX NATIONAL A&E JOURNO NOMS
Oops, she did it again. (10/30a)
TYLER IS HEADED TO THE TOP
Unconventional move by unconventional dude is paying off. (10/30a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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