SOUNDEXCHANGE TAPS TEJEDA

Esther-Mireya Tejeda has joined SoundExchange as Chief Marketing and Communications Officer, overseeing the company’s brand strategy and marketing, global communications and public relations.

The former Entercom SVP and communications chief will report to SoundExchange President and CEO Michael Huppe. She will also handle industry relations and public policy groups as well as oversee the marketing and communications teams.

“Esther brings a unique blend of experience, talent, and ability to find innovative solutions that will enable SoundExchange to drive positive change in the industry and advocate on behalf of music creators,” Huppe said.

At Entercom, Tejeda directed the integrated communications for the company’s acquisition of CBS Radio and the launch of its digital streaming platform, Radio.com, and developed communications architecture for its portfolio of radio stations, digital audio and podcast brands, and live concerts and events. She has held executive positions at Univision, PepsiCo, and Diageo.