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VMA ENGAGEMENT SOARS AHEAD OF SHOW

Ahead of Sunday night's broadcast of the 2020 MTV VMAs, digital and social engagement numbers are through the roof compared to last year.

Courtesy of ViacomCBS Prez Bruce Gillmer, here are the latest digital and social numbers: 

Organic Social Mentions are +195% YoY
Views are up+89% YoY
Engagements are +180% YoY
Minutes are up + 54% YoY

Voting: Total Votes are up +223% YoY with Unique Voters up +217% YoY. 

How are you celebrating the VMAs? We might actually put pants on for the occasion. 

TAGS: MTV | VMAs | ViacomCBS | social
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