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VMA ENGAGEMENT SOARS AHEAD OF SHOW

Ahead of Sunday night's broadcast of the 2020 MTV VMAs, digital and social engagement numbers are through the roof compared to last year.

Courtesy of ViacomCBS Prez Bruce Gillmer, here are the latest digital and social numbers: 

Organic Social Mentions are +195% YoY
Views are up+89% YoY
Engagements are +180% YoY
Minutes are up + 54% YoY

Voting: Total Votes are up +223% YoY with Unique Voters up +217% YoY. 

How are you celebrating the VMAs? We might actually put pants on for the occasion. 

TAGS: MTV | VMAs | ViacomCBS | social
APPLE MUSIC'S
YEAR-END LEADERS
Roddy Rich and The Weeknd are streaming kings. (12/4a)
VAUGHN'S FIRST MOVE: MATTERA TO THE TOWER
A company with no corner offices (12/1a)
U.K. MEET THE MANAGERS
Who's hot in Blighty? (12/1a)
RON PERRY: SUPERCHARGING THE BIG RED MACHINE
Hoodie man doin' work (12/2a)
SPOTIFY GIFT-WRAPS
THE YEAR IN MUSIC
How Swede it is. (12/2a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMYS: WHERE TO FROM HERE?
Assessing the state of play in Snubland.
ZOOM CHRISTMAS
Ho, ho, no.
RUDY FARTED IN COURT
We wish we were joking.
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