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The Rolling Stones’ flagship store at 9 Carnaby Street in London’s Soho will have its grand opening on 9/9. The store, created in partnership with UMG merch company Bravado, will be stocked with the hallmarks of the iconic band, along with exclusive new fashion and merch, under the RS No. 9 Carnaby brand. Everything will also be available online starting on the opening date.

“Soho has always encapsulated rock & roll, so Carnaby Street was the perfect spot for our own store,” The Stones said in a statement. “We are confident this exciting project that our friends at Bravado have created will be an unrivaled experience for everyone to come to London and enjoy.”

In conjunction with the opening, Pantone will make Stones Red an official color.

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