Quantcast

TOK TALK

As the TikTok saga escalates, the world's hottest app continues to make moves in the U.S. The ByteDance-owned app has launched its biggest ad campaign yet: "It Starts on TikTok," a global campaign featuring top creators and running on social/digital media and linear TV, will begin this week.

The TikTok ads in the U.S. will run on linear TV (including ESPN, TNT, ABC and NBC), digital media (Hulu and Spotify), digital out-of-home and radio (iHeartMedia).

As for the ongoing sale of TikTok, forced by a recently extended executive order from President Trump (now 90 days), outlets have reported that software giant Oracle has been in talks with ByteDance to acquire the app. A longtime rival of Microsoft, Oracle is rumored to be partnering with U.S. investors, including Sequoia Capital.

Billionaire owner Larry Ellison is one of the few Silicon Valley moguls to openly support President Trump. Oracle is valued at roughly $166b, making it one of the few companies with the cash available to acquire TikTok.

Microsoft and Twitter were previously reported to be in the mix as well.

Along with the announcement of a distribution deal with UnitedMasters, TikTok launched a new information hub yesterday, to "address rumors and misinformation about TikTok" and serve as a "source of truth."

NEAR TRUTHS: SPRING BLOOMS
Here come the big guns. (3/28a)
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/28a)
CITY OF HOPE TAPS MARCIANO FOR TOP HONOR
This year's philanthropic model (3/28a)
TRUST IN THE TOP 20
Hip-hop is no longer hibernating. (3/28a)
UMG BROADENS SPOTIFY OFFERINGS
Sir Lucian and Daniel are in harmony. (3/28a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)