Raymond Leon Roker has joined Amazon Music as Global Head of Editorial. Reporting to Director of Amazon Music, Ryan Redington, Raymond will leads all aspects of editorial content strategy across music, video and voice.
He joins Amazon Music from AEG where he most recently served as Head of AEG Studios, leading content development across music, sports, and facilities. While at AEG, Raymond spent seven years as EIC/Creative Director of the Coachella Valley Music + Arts Festival Live Stream on YouTube, and was an executive producer of the 2020 feature documentary, Coachella: 20 Years in the Desert. Raymond began his career as the co-founder/CEO/Publisher of the award-winning, influential lifestyle publication URB, known for its early coverage of America's emerging music scenes through the ’90s and ’00s.
"What immediately appealed to me about Amazon Music, was the unfettered desire, and like-minded drive of the team to create compelling content and storytelling across a variety of different vessels," said Roker. "Amazon Music is uniquely positioned to develop a creative editorial portfolio across voice, visual, and streaming, and I’m thrilled to build upon the incredible work that's already been done, creating premium content for music fans around the globe."
"Raymond is an industry leader, and is coming to Amazon Music with an incredibly valuable perspective for compelling content," said Redington. "As we continue to work closely with labels and artists to break boundaries across music and culture, Raymond is bringing decades of experience as a respected, strategic storyteller who will change the way our customers experience music around the world."
Raymond will be based in the company's LA office.
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