TIKTOK LAUNCHES DISTRIBUTION INTEGRATION

TikTok has announced that Steve Stoute's UnitedMasters is the first music distributor to be integrated within the platform. The new integration enables users to distribute music directly from the app.

The partnership between TikTok and UnitedMasters enables TikTok users to distribute the music directly to other music streaming platforms. TikTok will opt all music from its creators who join UnitedMasters into the platform's Commercial Music Library, with the artist’s blessing, giving businesses access to a large catalog of new sounds to use in their content. TikTok will also partner with UnitedMasters in promoting key artists on the platform.

“If you are a musical artist, TikTok is the best place for your music to go viral and UnitedMasters is the best place to sustain it while retaining full ownership of your work," says Steve Stoute, CEO/Founder of UnitedMasters. "By combining the two, we create the platform for tomorrow's stars who will be famous, fiercely independent and wealthy."

"Creators are the beating heart of the TikTok community, often inspired by the artists who bring their music to the platform, and providing a haven for them to thrive is key to our mission," says Kevin Mayer, CEO of TikTok. "The new partnership with United Masters makes it even easier for musicians and creators to reach new fans and earn a living doing what they love, directly from the platform."

Artists affiliated with UnitedMasters include NLE Choppa, Lil Tecca and Tobe Nwigwe.