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CHART STORY: TAY
GOES FOR A TREY

Taylor Swift lands her third consecutive week at #1 on the HITS Top 50, as folklore (Republic) adds 141k more to its total—the set grew 6% after physical CDs hit retailers. Swift’s eighth studio LP, the fastest album YTD to reach 1m, is now at 1.1m in activity. She joins The Weeknd, Lil Baby and Roddy Ricch as the only acts to score at least three weeks atop the album chart this year.

Dearly departed stars Juice WRLD and Pop Smoke continue to trade spots at the #2 and #3 positions. Juice’s Legends Never Die (Grade A/Interscope) moves up a notch with a 30k increase behind the addition of a new single featuring The Weeknd, while Pop’s Shoot For The Stars, Aim for the Moon (Victor Victor/Republic) holds steady with 96k.

Alamo/Geffen/Interscope’s Rod Wave rides a deluxe package of Pray 4 Love to #4, up 276% to 77k. Luke Bryan follows at #5 with the week’s top debut, Born Here Live Here Die Here (Capitol Nashville) earning 64k.

Other top bows go to Glass AnimalsDreamland (Polydor/Republic) at #8, NLE Choppa’s Top Shotta (NLE Choppa Ent./Warner) at #10, BTS’ Japanese-language album Map of the Soul 7: The Journey (Big Hit/UMe) at #14 and Aminé’s Limbo (Republic) at #16.

Streeting this week are projects from RCA Nashville’s Kane Brown, Sub Pop/Columbia’s Orville Peck, Capitol Nashville’s Caylee Hammack, This Is Hit/Stoney Creek’s Lindsay Ell and Def Jam’s Dave East (Mass Appeal) and Kaash Paige.

Go to the HITS Top 50. 

MAYBE, JUST MAYBE:
MOBILE PHONES,
IMMOBILE HUMANS
Lenny Beer needs to cut down on his screen time. (10/1a)
RAINMAKERS: MICHAEL RAPINO, NATION BUILDER
A tease for the upcoming edition, eh? (10/1a)
THE DEATH OF PRINT JOURNALISM: GRAMMY PREVIEW EDITION
Gimme an "H." Gimme another "H." (9/30a)
NEAR TRUTHS: PARANOIA STRIKES DEEP—INTO YOUR LIFE
IT WILL CREEP*
A high-revving column (10/1a)
YOUR TOP 20 IS
FULLY LOADED
Prediction: There will be 20 albums in the Top 20 this week. (10/1a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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