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SONY MUSIC LAUNCHES VOTING INITIATIVE

Looking ahead to the 11/3 election, Sony Music Group has launched a non-partisan civic initiative designed to help educate and offer resources about registering to vote, getting to the polls and making a difference in communities across the U.S.

Through Your Voice, Your Power, Your Vote, Sony will offer employes, artists and songwriters tools and information to share across their networks. The company is partnering with Rock the Vote, When We All Vote, Color of Change, Voto Latino, Movement Voter Fund, APIA Vote, Black Futures Lab and the National Black Justice Council.

“Election Day in the U.S. is right around the corner and we know there are many ways voters can make an impact,” Towalame Austin, Executive Vice President, Philanthropy and Social Impact, Sony Music Group, said. “Especially in the midst of a pandemic, it’s critical that we all do our part to make registering and voting easier and more accessible for all. SMG is proud to use our platform—and partner with others—to support civic engagement and participation in the democratic process.”

Top ensure all U.S. Sony Music Group have the opportunity to vote, the company has made Election Day a paid holiday.

Epic Records Chairman and CEO Sylvia Rhone said, “With the widespread call for social justice and the transformative issues facing our nation, we want to galvanize all of our artists and partners to play a significant role in affecting change across our country. The Your Voice, Your Power, Your Vote movement is a collective call for action acknowledging our responsibility to use our voices to lift up and empower communities everywhere.”

 

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