Mark Flaherty, who has overseen Warner Records’ marketing strategy for its pop, rock and alternative artist roster since 2017, has been promoted to Executive Vice President, Marketing.

Based in Los Angeles headquarters, he reports to the label’s Co-Chairman and COO Tom Corson.

“Mark has played a central role in the revitalization of Warner Records over the past three years,” Corson said. “With many years of experience working with some of the most important artists of our time, there is no one better than Mark at taking an artist’s vision and turning it into a superstar career. From Dua Lipa and Bebe Rexha to our next generation of emerging talent, like Bryce Vine and Sub Urban, Mark is creating next-level campaigns driven by his deep love of the music and his unparalleled understanding of the marketplace.”

Prior to joining Warner Records, he was SVP/Head of Marketing, at Interscope Records for five years. He previously worked at Sony Music in various roles, including SVP/Head of Strategic Marketing & Brand Partnerships and SVP of Marketing & Digital Media.