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THE WEEKND'S TIKTOK TAKEOVER

Watch The Weeknd's TikTok concert experience—the first interactive XR broadcast ever on the platform, below.

Presented by Wave and XO/Republic, the set included a surprise appearance from Doja Cat during the peformance of their remix of "In Your Eyes" and a snippet of a brand new song from the superstar. 

Over 200k live viewers watched concurrently throughout the concert. The Weeknd led fans through a hallucinatory XR dream world, while fans interacted with comments to influence the visual story of the experience. TikTok and The Weeknd partnered to raise funds for the Equal Justice Initiative with the concert. 

The concert was rebroadcast throughout the weekend through different territories' TikTok accounts, including Malaysia, Japan, Africa and Russia. 

SURF’S UP
FOR HITS LIST
Good vibrations (3/5a)
NEAR TRUTHS: UNCORKED
Jay-Z's blingy mountain of cash keeps gaining altitude. (3/5a)
UMG PULLS IN NEARLY
$9B IN 2020
Value keeps rising ahead of IPO. (3/5a)
MILEY JOINS COLUMBIA
Like moving to the apartment next door. (3/4a)
GRAMMY CHEW: THE
PRE-GRAMMY BOUNCE
Let's hear it for ironic guitar-smashing. (3/5a)
BLACK HISTORY MONTH
A jazz chronicle of fighting the power.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
ACQUITTED
In a phenomenal display of cowardice.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
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