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THE WEEKND'S TIKTOK TAKEOVER

Watch The Weeknd's TikTok concert experience—the first interactive XR broadcast ever on the platform, below.

Presented by Wave and XO/Republic, the set included a surprise appearance from Doja Cat during the peformance of their remix of "In Your Eyes" and a snippet of a brand new song from the superstar. 

Over 200k live viewers watched concurrently throughout the concert. The Weeknd led fans through a hallucinatory XR dream world, while fans interacted with comments to influence the visual story of the experience. TikTok and The Weeknd partnered to raise funds for the Equal Justice Initiative with the concert. 

The concert was rebroadcast throughout the weekend through different territories' TikTok accounts, including Malaysia, Japan, Africa and Russia. 

GRAMMY CHEW: A BIG MIDDLE FINGER TO US ALL, FROM GRAMMY
It doesn't make sense. (11/25a)
TOP 100 WEEKLY MARKETSHARE:
THE TIGHTENING
Cue Archie Bell & the Drells. (11/24a)
STATE OF PLAY
IN THE U.K.
The first entry from our 2020 U.K. print special is now online. (11/25a)
AMAs TACKLED FOR LOSS BY SNF
Oof (11/24a)
MUSIC ORGS IMPLORE CONGRESS FOR HELP
The gang's all here. (11/24a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
ZOOM THANKSGIVING
We're virtually stuffing ourselves.
TRUMP'S LAWSUITS
He's lost 25 out of 26, and so tired of winning!
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