SNAPCHAT ADDS MUSIC

Snapchat’s parent company has struck licensing deals with Warner Music Group, Universal Music Publishing Group, the NMPA and Merlin and begun testing a music-video feature in Australia and New Zealand.

Users will be able to add music to posts and will also provide a music discovery element that includes links to Spotify, Apple Music and Soundcloud. The feature is already drawing comparison to Instagram’s soon-to-be-released Reels and TikTok.

“Our goal is to enable cutting edge social tools to bring our artists’ music to Snap’s highly engaged user base,” said Oana Ruxandra, WMG’s Chief Digital Officer and EVP of Business Development.

NMPA CEO David Israelite said “Snap is doing it the right way—licensing the music it needs before launching to the public.”

Snap does not have deals with the publishing or recorded music divisions of Sony Music nor Universal Music Group.

LIVE NATION ROCKS WITH HUGE Q3 RESULTS
Butts in seats from coast to coast (11/13a)
TOP 20 UPDATE: TYLER SET FOR THREE-PEAT
Creating a smash (11/14a)
GRAMMY CHEW: RUMINATING ON THE BIG 4 NOMS
80% is a lot better than usual. (11/14a)
SPOTIFY EYEING FIRST FULL YEAR OF PROFITABILITY
The Swedes are Ek-static. (11/13a)
AND THE 2025 GRAMMY NOMINEES ARE...
And away we go. (11/8a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
 Email

 First Name

 Last Name

 Company

 Country