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CHART STORY: A BIG FOLKIN' DEAL (UPDATE)

Taylor Swift has flexed her superstar muscle once again. With her surprise album folklore, the Republic icon dropped the year’s biggest debut to date, owning #1 on the HITS Top 50 with 844k. The set earns the 13 Management-repped Swift her largest streaming week ever, with 275m+ on-demand audio streams. It’s also the biggest bow since her 2019 album, Lover (867k), which increased 64% this week and leapt to #15. Monte LipmanJim Roppo and company are celebrating in folkloric regalia.

Among the records Tay broke with this album: the most first-day album streams by a female artist on Spotify (80.6m); the most streams for a pop album in its first 24 hours on Apple Music (35.5m); and the most U.S. and Global streams at Amazon Music for an Indie/Alternative album.

Earning 584k in pure sales, Swift’s folklore is now the #1 best-selling album in that category.

Debuting at #2 is Visionary/Def Jam’s Logic, who announced his retirement with his latest album, No Pressure. It earns Logic the second-biggest bow of his career with 211k units, trailing only his 2017 #1 album, Everybody (247k).

Juice WRLD and Pop Smoke slide to #3 and #4, respectively, with their heavy-streaming posthumous albums Legends Never Die (Grade A/Interscope) and Shoot for the Stars, Aim for the Moon (Victor Victor/Republic). Columbia’s The Kid LAROI lands a Top 10 bow with his debut project, F*ck Love, at #8.

Streeting this week are projects from Alanis Morrissette, Brandy, Chris Tomlin, Rascal Flatts, Dominic Fike and a deluxe edition of Beyoncé’s The Lion King album.

Go to the HITS Top 50. 

BIG HIT'S IPO GENERATES
A BIG PAYDAY
The BTS boys are newly minted millionaires. (9/28a)
RAINMAKERS: TOWERING OVER THE COMPETITION
A big tease for the upcoming edition. (9/28a)
EVERY HITS LIST
TELLS A STORY
We really should be back at school. (9/28a)
TIKTOK KEEPS TICKING
Is this like hitting the snooze alarm? (9/28a)
A NUMBER OF OBJECTIONS
He's skilled at sowing chaos. Sound familiar? (9/25a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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